The Foundation will begin by working in California to reduce the rate of suicide and emotional distress among college and university students. To achieve this end, the Foundation collaborates with the public leaders and with leaders in higher education, mental health, and research to produce and advance initiatives that:

• Build awareness of the prevalence of suicide and emotional disorders among college students 
• Decrease the stigma surrounding emotional disorders and increase help-seeking in the college student population  
• Increase understanding of the warning signs of suicide and the symptoms of emotional disorders among college students 
• Strengthen campus mental health services, policies, and programs